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Monday, February 6, 2012

Email Marketing ? Introduction to Internet Marketing: Search Engine ...

Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs

Product Description

This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions.You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet.Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold.Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars (?webinars?) to attract, register and quality potential customers. Some of the important topics covered in this book include:- Types of Internet Marketing Programs- How to Measure Internet Marketing- Selecting and Registering Domain Names- Developing Web Sites- How to Get Listed High in Search Engines- Adword (keyword) Advertising- Setup and Managing Email Campaigns- Participating in Affiliate Programs - Banner Advertising Networks- Blogging and Podcasting

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Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs 3.3 out of 5 based on 6 ratings. 2 user reviews

Products Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions.You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet.Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold.Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars (?webinars?) to attract, register and quality potential customers. Some of the important topics covered in this book include:- Types of Internet Marketing Programs- How to Measure Internet Marketing- Selecting and Registering Domain Names- Developing Web Sites- How to Get Listed High in Search Engines- Adword (keyword) Advertising- Setup and Managing Email Campaigns- Participating in Affiliate Programs - Banner Advertising Networks- Blogging and Podcasting $16.99 http://ecx.images-amazon.com/images/I/510j2aQF0SL._SL160_.jpg

http://www.deartommyjohnletters.com/2012/02/introduction-to-internet-marketing-search-engine-optimization-adword-marketing-email-promotion-and-affiliate-programs/

Technorati Tags: Adword, Affiliate, Email, Engine, Internet, Introduction, Marketing, Optimization, Programs, Promotion, Search

Source: http://www.deartommyjohnletters.com/2012/02/introduction-to-internet-marketing-search-engine-optimization-adword-marketing-email-promotion-and-affiliate-programs/

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Sunday, February 5, 2012

Contain A Travel Pillow For Your Next Travel | Cultural Forum

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Saturday, February 4, 2012

Quality Business Assurance Through Legal Outsourcing ? Computer ...

[unable to retrieve full-text content]The lawyers providing their services in outsourcing firms will be specialists in the areas in which they are doing business. Why would an organization only offer drafting services if its lawyers were not experts? It is contrary to ...

Source: http://computer-centired.co.za/2012/02/quality-business-assurance-through-legal-outsourcing/

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Baby Boomers Vacation in Costa Rica Paradise

Baby Boomers Vacation
in Costa Rica Paradise

Baby Boomers vacationing in Costa Rica find paradise in their beautiful beaches, rainforests, mountains and plenty of wildernesses.

With the wealth of travel destinations available to Baby Boomers, the question is - Why consider vacationing in Costa Rica over anywhere else for our vacation this year?

Costa Rica is just a few hours flight from the United States yet offers a varied range of possibilities for a great vacation spot.

Costa Rica is easy enough to get to from the United States with regular flights into the capital - San Jose, Liberia and Limon. You can use one of the two small internal airlines to take you to one of the small runways across the country. It is, as you might imagine, the fastest but most expensive way to travel around the country.

From the airport we can catch standard buses to anywhere we like in the country for just a few dollars. Alternatively order one of the tourist shuttle buses that will take you direct to our hotel or anywhere else in the country we desire. Taxis can also be found everywhere though are most abundant in San Jose.

Hotels range from the cheapest hostels in shared dorms for just a few dollars a night up to 5 star resorts. You can even consider renting a home with maid and cook. They are very competitively priced with inclusive resorts and can find them just about anywhere in Costa Rica.

Food tends to be down to earth apart from the posh hotels and resorts but is still perfectly acceptable. From the Costa Rican dish Casado, a combination of vegetables, rice, beans and meat (which is very tasty indeed) to burgers, pasta and pizza most tates are suitably accounted for.

Luckily the food doesn't tend to be overly spicy and is generally reasonably priced. Drinks can consist of fantastic, locally grown coffee or fresh fruit smoothies at a tiny percentage of what you'd pay back home.

For the adventurous Baby Boomer Costa Rica offers rainforests, mountains and wilderness in great magnitude. We can go rapelling, flying down zip lines, crossing bridges slung between treetops and ATV driving.

For the nature loving Baby Boomer Costa Rica probably has more wildlife than virtually anywhere else on the planet. Coati, sloths, jaguar, tapir, four species of monkey and more butterflies than anywhere else in the world make this a nature lover?s mecca. For the avid bird watcher there are toucans, macaws, vultures and a host of others.

For the relaxation loving Baby Boomer?offers sunny, safe sandy beaches covered in palm trees and resorts on the Pacific coast where you can experience 5 star service, swimming pools and world-class cuisine.

So choose your activities, buy your ticket and pack your bags. We'll see you down there soon!

JUST FOR BABY BOOMERS: Share your experiences, remembrances, opinions and comments about "Baby Boomers Vacation in Costa Rica Paradise" with other Baby Boomers on our "Baby Boomer Forum"

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Source: http://www.babyboomer-magazine.com/news/118/ARTICLE/1312/2012-02-03.html

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Friday, February 3, 2012

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Data storage: Magnetic memories

ScienceDaily (Feb. 1, 2012) ? Magnetic random-access memory based on new spin transfer technology achieves higher storage density by packing multiple bits of data into each memory cell.

Solid-state memory is seeing an increase in demand due to the emergence of portable devices such as tablet computers and smart phones. Spin-transfer torque magnetoresistive random-access memory (STT-MRAM) is a new type of solid-state memory that uses electrical currents to read and write data that are stored on magnetic moment of electrons. Rachid Sbiaa and co-workers at the A*STAR Data Storage Institute1 have now enhanced the storage density of STT-MRAM by packing multiple bits of information into each of its memory cells.

"As a technology, STT-MRAM has several advantages," says Sbiaa. "They have high read and write speed, low power consumption, great endurance, and are easy to integrate with standard semiconductor-processing technologies." Further increasing the storage density remains a challenge, however, because the write current needs to be increased to keep the bit thermally stable. A solution to overcome this problem is to use memory cells that can hold multiple bits, but scientists have yet to achieve the electrical control needed for this kind of STT-MRAM.

Essentially, STT-MRAM reads and writes information by passing currents through multiple magnetic thin films. Information is written if the magnetic moment of electrons in the current, or spin, is aligned in one preferable direction. The torque by these aligned spins on the magnetic layers can be strong enough to switch the magnetic direction of the layers to the direction set by the current.

Reading information is done through the measurement of electrical resistance of the device, which depends on whether the magnetizations of the soft and hard magnetic layers are aligned in parallel or opposite directions relative to each other. The hard magnetic layer is designed in such a way that its magnetism cannot be switched by electric currents.

To store two bits, the researchers have now added a second soft magnetic layer. These two soft magnets are slightly different, one being 'harder' than the other, and can therefore be switched independently by a suitable choice of electrical current. In this way four possible combinations for the magnetic states can be addressed by electrical currents, corresponding to two bits of information (see image).

Furthermore, the researchers introduced magnetic layers polarized in the in-plane direction that enhance the torque effect and thereby reduce the overall electrical current required to write information.

In the future, the researchers plan to use a different device design based on electrons 'tunnelling' across an insulating layer. "These magnetic tunnel junctions provide a higher read signal than for a giant magnetoresistance-type device," says Sbiaa.

The A*STAR-affiliated researchers contributing to this research are from the Data Storage Institute

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The above story is reprinted from materials provided by The Agency for Science, Technology and Research (A*STAR), via ResearchSEA.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/kc18vnBAdJk/120201102826.htm

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Thursday, February 2, 2012

Useful Tips To Remember When Purchasing Exotic Pets For Sale ...

Exotic animals are essentially animals, which are often not considered when people get into animals to see it to the house. In other words, these animals are unusual because you do not see in most homes in the neighborhood. Exotic animals are an excellent choice for people who are tired of cats and dogs common. These animals are also known as non-traditional pets on grounds that they are not the kinds of animals that most people today have known better. Some of the most popular exotic pets for sale today include lemurs, anteaters, kangaroos, kinkajous, and broom.

Before you go out and buy an exotic pet at home, you must first reflect on why you get a first. Are you just do it so that you see in front of other people macho? If you are, then it would be better if you do forget. With exotic animals at home requires a long list of tasks. Since the exotic animals outside of the ordinary, the kind of care that they need to pet owners is probably the same type. The task of caring for exotic animals should never be taken lightly, because these animals need. Life is sacred and must always, in whatever form it is in. In addition to the unusual type of care you need to be respected provide an exotic pet, you also need special accommodations and food. Well, if you are really into the care of exotic animals, then you can select the type of exotic pet that is best for your research. In this way, your research, make sure you choose an exotic pet is in the place you live in. legal

The next thing you need would consider purchasing from exotic animals considered to be the size of the animal that you take home with them. Here you will be sure to research the details of the size of your choice of exotic animals grow when it grows up. Remember that while some exotic animals like cute enough while they are still babies, they can be humongous creatures when they grow up. The largest animal is will the amount of space you will need. In addition, large exotic animals are more difficult to handle.

Another good thing that you would look at the kind of food that must be your choice of exotic animals. Exotic pets usually require certain types of food. With these data, you need to know where to get food for your exotic pet and how many you will need it at regular intervals.

Source: http://www.dailazoo.net/useful-tips-to-remember-when-purchasing-exotic-pets-for-sale

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Wednesday, February 1, 2012

Will Facebook deliver an IPO surprise?

FILE - In this May, 26, 2010 file photo, Facebook CEO Mark Zuckerberg talks about the social network site's new privacy settings in Palo Alto, Calif. The Wall Street Journal reported Friday, Jan. 27, 2012 that Facebook is preparing to file initial paperwork for an offering that could raise as much as $10 billion and value the company at $75 billion to $100 billion (AP Photo/Marcio Jose Sanchez, File)

NEW YORK (AP) ? Facebook, the social network that changed "friend" from a noun to a verb, is expected to file as early as Wednesday to sell stock on the open market. Its debut is likely to be the most talked-about initial public offering since Google in 2004.

The Menlo Park, Calif.-based company expects to raise as much as $10 billion, though some accounts say it could be less than that. At $10 billion, the company would be valued at $75 billion to $100 billion.

The highly anticipated documents Facebook files with the Securities and Exchange Commission will reveal how much it intends to raise from the stock market, what it plans to do with the money and details on the company's financial performance and future growth prospects.

A stock usually starts trading three to four months after the filing.

Around the nation, regular investors and IPO watchers are anticipating some kind of twist ? perhaps a provision for the 800 million users of Facebook, a company that promotes itself as all about personal connections, to get in on the action.

After all, Facebook founder Mark Zuckerberg is anything but a conformist. He turns up at business conventions in a hoodie. "Cocky" is the word used to describe him most often, after "billionaire." He was Time's person of the year at 26. So when he takes Facebook public, why would he follow the Wall Street rules?

"Pandemonium is what I expect in terms of demand for this stock," says Scott Sweet, senior managing partner at IPO Boutique, an advisory firm. "I don't think Wall Street would want to anger Facebook users."

The most successful young technology companies have a history of doing things differently. Google's IPO prospectus contained a letter from its founders to investors that said the company believed in the motto "Don't be evil."

Facebook declined to comment, but Reena Aggarwal, a finance professor who has studied IPOs at Georgetown University's McDonough School of Business, believes Zuckerberg will emulate Google's philosophy, at least in principle.

Founders Larry Page and Sergey Brin wanted an IPO accessible to all investors, and said so in their first regulatory filing. Facebook may say something similar when it files to declare its intention to sell stock publicly.

Along with Wall Street investment banks, Google used a Dutch auction, named for a means of selling flowers in Holland, to sell its shares. It took private bids and allowed investors to say how many shares they wanted and what they were willing to pay.

The process wasn't smooth, though, and Google had to slash its expected offer price at the last minute. If you bought at the IPO, for roughly $85 a share, you still did well: Google closed Tuesday at $580.

More recently, when it filed for an IPO last June, Groupon, which emails daily deals on products and services to its members, added a letter from its 30-year-old founder, Andrew Mason.

"We are unusual and we like it that way," the letter said. "We want the time people spend with Groupon to be memorable. Life is too short to be a boring company."

It's almost become conventional for tech companies to include an unconventional letter when they make their stock market debut. It's widely expected that Zuckerberg, in the very least measure of showmanship, will write one.

But IPO watchers wonder whether there might be a provision specifically designed to give the little-guy investor, even the casual Facebook user who doesn't invest, a piece of the debut.

"There is a feeling that there will be something unique in store for Facebook users," Aggarwal says.

When most companies go public, they let Wall Street investment banks handle everything, with the sweet ground-floor stock price reserved for big institutional investors.

But that probably won't do for Facebook, created in a Harvard University dorm room eight years ago. Or Zuckerberg, whose antiestablishment credentials include spurning a $15 billion takeover offer from Microsoft.

Few expect Zuckerberg to offer a Dutch auction because of the Google experience. But he is at least as unorthodox as Google's founders. People expect him to be in the driver's seat on Wall Street, rather than hand over the controls to bankers.

Facebook is a vital part of people's Internet lives and the most successful company in the history of social media. Its closest competitor, Google+, has less than a tenth the active membership ? 60 million people.

"While there is no such thing as untouchable, Facebook is getting near there, with even Google imitating it," says Sweet, of IPO Boutique.

In "really hot IPOs," 90 percent of the shares go to institutional investors and 10 percent to everyday investors, Sweet says. It's a perk for the banks' biggest clients, like Fidelity Investments or T. Rowe Price or hedge funds.

The funds pay big commissions to the banks for regularly trading large blocks of stocks or bonds. Those relationships are deep and long-lasting ? and lucrative for the banks. The funds expect to be rewarded.

But Morgan Stanley and Goldman Sachs, the banks expected to guide the Facebook IPO, are in an awkward place: They don't want to tick off 800 million Facebook users ? but they don't want to tick off Fidelity, either.

Most IPOs are underpriced, and the stock usually shoots up the first day. Lucky large investors get the basement price and usually a big payday if they sell on the first day. Smaller investors buy on the open market, after the price has spiked, and pay more.

And most early investors do sell. One university research paper found that about 70 percent of the new stock changes hands in the first two days. Groupon introduced 35 million shares, but on the first day its shares were traded almost 50 million times.

Ann Sherman, associate professor and IPO expert at DePaul University, raised the possibility that Facebook could set aside a portion of its shares for the small investor and use a lottery system if there is a lot of demand.

She says the U.S. is the only country without IPO rules that put traditional investors on an equal footing.

"Given that this is such a huge and popular IPO, I've been hoping that Facebook would use this opportunity to try a new method to bring in retail investors ? a public offer where shares are set aside for only individual investors," Sherman says.

But Zuckerberg will also probably be careful how he plays his cards. He doesn't want to anger Facebook users, but his primary goal is to raise money.

The recent experience of Groupon's faltering IPO holds tough lessons for young entrepreneurs. After analysts started questioning its accounting, Groupon had to amend its regulatory filing several times.

Trying to salvage the IPO, founder Mason shed his trademark jeans and T-shirt and donned a suit. He dropped the irreverent talk and spoke about the company's growth prospects at the IPO "roadshow" to impress investors.

Other companies have encountered problems when they went public and tried to reward customers. Upstart Internet phone company Vonage wanted to give customers a chance to buy up to 15 percent of its 31 million shares at its IPO at $17 apiece.

But when the shares fell 13 percent on the first day of trading, many of its small investors that had put in orders to buy didn't want to pay the offer price. It gained the dubious title of one of the worst IPOs that year, something Facebook wants to avoid.

It's also more expensive to sell shares to many people. When thousands of small investors want to buy in, it becomes a logistical nightmare to make sure each investor gets a prospectus with all the important information.

Banks like large investors because it costs about the same to process an order of 50 shares as 50,000. But William Hambrecht, founder and CEO of WR Hambrecht & Co., a firm that runs IPO auctions, says companies that value their customers benefit in the long run.

He gives the example of Boston Beer, maker of Samuel Adams, which went public in 1995. Its founder, James Koch, wanted to reward the people who made his company successful: the buyers of Sam Adams.

Koch set aside a quarter of his shares for the small investor. The deal was a big success and attracted more interest from his beer drinkers than there were shares available. Some people left out were dissatisfied.

Hambrecht says about two-thirds of the investors who bought those shares still owned the stock two years after the IPO. Even today, about a third still own it. Hambrecht says that's because these investors appreciate the company's product.

"Our argument has always been that true buyers of your stock ought to be your own customer base," says Hambrecht. "As the great investor Peter Lynch said: Invest in what you know."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-02-01-Facebook%20IPO/id-2fc092fb2f33452caf59655aefc17e76

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