Thursday, June 7, 2012

Proof That Marketing Execs Are The Only Ones - Business Insider

This infographic confirms every marketer's biggest fear: Yes, people in advertising or marketing are the only ones who care what you're doing on social media.

Heat, a San Francisco-based ad agency, surveyed 150 advertising/marketing people and 150 civilians about their relationships with social media (and, oddly, their relationships with alcohol at office parties).

It turns out that not only do people in the ad world watch brands on Facebook and Twitter overwhelmingly more than normal people, but they are also way more likely to use drugs, throw up, and hook up with a coworker at office parties. Probably to numb the pain that no one is clicking on their sponsored stories.

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